Designing and explaining the commercialization model of knowledge-based companies’ products located in the science and technology park and growth centers of West Azerbaijan
Subject Areas :Yusuf Sufi 1 , Vahid Reza Mirayei 2 * , Farzaneh Salami 3
1 - PhD student in Business Management, Science and Research Unit, Islamic Azad University, Tehran, Iran
2 -
3 -
Keywords: Keywords: Commercialization, Products, Knowledge-based, Growth Centers, Science and Technology Park.,
Abstract :
Province Yousef Sofi Vahidreza Mirai Rahim Sarvar Abstract The aim of the present study was to design and explain the commercialization model of knowledge-based companies’ products located in the science and technology park and growth centers of West Azerbaijan Province. This study is applied in terms of its purpose and is of mixed type in terms of its research method. The statistical population of the study included all experts and specialists in the field of knowledge-based centers in the qualitative part and all employees of knowledge-based companies located in the science and Technology Park and growth centers of West Azerbaijan Province in the quantitative part. Sampling was conducted in the qualitative part based on theoretical saturation and in the quantitative part based on availability. In the qualitative part, 12 people participated in the interview process and in the quantitative part, with a population size of 168 people, 117 people participated as a sample. The data collection tool included interviews and a researcher-made questionnaire, and coding method was used for data analysis in the qualitative part and confirmatory factor analysis in the quantitative part. The required information was collected using a questionnaire designed with 80 items and analyzed through SPSS and PLS software. The designed model was presented with 14 indicators in commercialization. According to the results of exploratory and confirmatory factor analysis, causal conditions (management factors, information factors, financial factors), contextual conditions (laws and regulations, technological capabilities), central category (market factors, product factors), strategies (strengthening interactions, marketing and sales capabilities), consequences (economic development, knowledge-based economy, entrepreneurial development), and intervening conditions (personal factors, socio-cultural factors) were identified as explanatory factors of the commercialization components of knowledge-based companies' products. The results of the Cronbach's alpha coefficients and composite reliability also showed that the values of these indicators for all latent variables were greater than 0.7; the results of the extracted variance values also showed that all variables had values greater than 0.5, and the reliability and convergent validity of the measurement tools were confirmed. Also, considering the confirmation of the path coefficient and t-statistic at the confidence level of 1.96, it can be said that the commercialization patterns of products of knowledge-based companies located in the Science and Technology Park and Growth Centers of West Azerbaijan Province have a significant and direct effect.
- ابراهیمی، اخوان، امیر ناصر. (1395). مروری بر مفهوم تجاری سازی و مدل‌های آن. ماهنامه علمی-آموزشی تخصصی مدیریت تدبیر، 26(282)، 21-27.
- آرما، صفرزاد، سعیدی، آقاجانی. (1401). تحلیل ماتریس اهمیت–عملکرد (IPMA) شاخص های تجاری سازی محصولات دانش بنیان با تاکید بر سیاستهای اقتصاد مقاومتی. مطالعات بین رشت‌های دانش راهبردی، 12(48 (پاییز 1401))، 222-197.
- حاجی پور، موتمنی، طیبی ابوالحسنی، سیدامیرحسین. (1396). فراترکیب عوامل موفقیت تجاری‌سازی محصولات با فناوری پیشرفته. مدیریت نوآوری، 5(4)، 19-54.
- دهدشتی، شاهرخ، محمدیان، محمودی‌تبار، تقوا، فرج‌شوشتری‌پور. (1398). الگوی فرآیندی تجاری‌سازی خدمات در شرکت‌های دانشبنیان صنعت فناوری اطلاعات و ارتباطات. مدیریت فرهنگ سازمانی، 51(17)، 1-20.
- علیخانی، میثم، کرد، حامد، کشاورز، سهیلا. (1400). اولویت‌بندی و ارائه مدل تجاری‌سازی محصولات شرکتها و واحد‌های فناور مستقر در مرکز رشد دانشگاه ولایت. فصلنامه زیست بوم نوآوری، 1(1)، 5-22.
- Aazami, M. (2020). Analysis of dimensions and components affecting the commercialization of knowledge base products in the market. Journal of Strategic Management Studies, 11(42), 141-154.
- Cooper, R. G. (2019). The drivers of success in new-product development. Industrial Marketing Management, 76, 36-47.
- Da Silva, E. F. (2021). Science and Technology Innovation Commercialization: Success Factors and Challenges For Entrepreneurship University.
- Fini, R., Rasmussen, E., Wiklund, J., & Wright, M. (2020). Moving Ideas from Lab to Marketplace: A Guide to Research. Entrepreneur & Innovation Exchange.
- Forsman, H. (2011). Innovation capacity and innovation development in small enterprises. A comparison between the manufacturing and service sectors. Research Policy, 40(5), 739-750.
- Haeussler, C., & Assmus, A. (2021). Bridging the gap between invention and innovation: Increasing success rates in publicly and industry-funded clinical trials. Research Policy, 50(2), 104155.
- Ho, S. C., & Chuah, K. B. (2019). Critical Success Factors for Strategic Management of ITF R&D Projects Commercialization: An Industry Expert Perspective. Handbook of Research on Contemporary Approaches in Management and Organizational Strategy, 146-172.
- Hoang, H. G. (2022). Factors affecting commercialisation of vegetables by central Vietnamese smallholders. African Journal of Science, Technology, Innovation and Development, 14(4), 896-905.
- Kim, J. H., Seok, B. I., Choi, H. J., Jung, S. H., & Yu, J. P. (2020). Sustainable Management Activities: A Study on the Relations between Technology Commercialization Capabilities, Sustainable Competitive Advantage, and Business Performance. Sustainability, 12(19), 31.
- Mascarenhas, C., Ferreira, J. J., & Marques, C. (2018). University–industry cooperation: A systematic literature review and research agenda. Science and Public Policy, 45(5), 708-718.
- Mason, K., Friesl, M., & Ford, C. J. (2019). Markets under the Microscope: Making Scientific Discoveries Valuable through Choreographed Contestations. Journal of Management Studies, 56(5), 966-999.
- Mueller, P. (2005), Exploring the Knowledge Filter: How Entrepreneurship and University-Industry Relationships Drive Economic Growth. In: 45th Congress of European Regional Science Association - Land Use and Water Management in a Sustainable Network Society. Amsterdam, The Netherlands.
- Pandey, S. C., & Pattnaik, P. N. (2017). People issues in start-ups: challenges and solutions. Strategic HR Review, 16(4), 194-196.
- Pareras, l. G. (2021). Creation of a start-up: the idea and the evaluation of the opportunity. Physician leadership journal, 8(2), 25-29.
- Spiegel, O., Abbassi, P., Zylka, M. P., Schlagwein, D., Fischbach, K., & Schoder, D. (2016). Business model development, founders' social capital and the success of early stage internet start-ups: a mixed-method study. Information Systems Journal, 26(5), 421-449.
- Tam, K. C., Chong, A. L., Yee, A. S. V., & Tham, J. K. M. (2019). Critical Success Factors for Malaysian SMEs and Large Companies in Commercializing Universities' R&D Outputs. Asian Journal of Innovation and Policy, 8(3), 362-377.
- Zahra, S. A., Kaul, A., & Bolívar-Ramos, M. T. (2018). Why Corporate Science Commercialization Fails: Integrating Diverse Perspectives. Academy of Management Perspectives, 32(1), 156-176.