The Effect of Knowledge Management and Intellectual Capital on Innovation and Competitive Advantage with the Role of Organizational Learning and Differentiation Strategy: Using the Resource Coordination Perspective A Case Study of Payam Noor University of Bandar Abbas
Subject Areas : Educational
Amir Abbas Nasiri
1
*
,
Emad Kamali
2
1 - Assistant Professor, department of Management, Payame Noor University (PNU), Tehran, Iran
2 - aster's degree in Knowledge management.
Keywords: Innovation, Knowledge Management, Intellectual Capital, Competitive Advantage, Differentiation Strategy, Learning.,
Abstract :
This study aimed to investigate the effect of knowledge management and intellectual capital on competitive advantage along with the effect of innovation, learning, and differentiation strategy variables in the organization. The statistical population of the study included 250 employees of Payam Noor University of Bandar Abbas, of which 152 were estimated as the research sample based on the Cochran table. The research questionnaire was collected by simple random sampling from the estimated number of samples from the statistical population and was statistically analyzed. The validity of the problem was examined and confirmed using the Freonel Larkers matrix tool and the reliability of the questionnaire was examined and confirmed using the Cronbach's alpha test. The normality of the data distribution was also proven by calculating the coefficients of elongation and skewness, and the research hypotheses were examined using the path coefficient analysis and t-statistics. The findings indicated a positive and significant effect of intellectual capital on competitive advantage and innovation, knowledge management on competitive advantage, innovation, organizational learning and differentiation strategy, as well as a positive and significant effect of differentiation strategy on competitive advantage, as well as organizational learning on innovation and competitive advantage, and finally a positive and significant effect of innovation on differentiation strategy.
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