Designing an Open Banking Model with a Grounded Theory Approach for Sepah Bank
Subject Areas : Economic
Reza Amiri Nasab Raveri
1
,
Parviz Saeidi
2
*
,
Jomadoordi Gorganli Davaji
3
,
Mohammad Amirkhan
4
1 - Department of Finance, AK.C., Islamic Azad University, Aliabad Katoul, Iran
2 - Department of Management and Accounting, AK.C., Islamic Azad University, Aliabad Katoul, Iran
3 - Department of Management and Accounting, AK.C., Islamic Azad University, Aliabad Katoul, Iran
4 - Department of Industrial Engineering, AK.C., Islamic Azad University, Aliabad Katoul, Iran.
Keywords: Open banking, pattern design, grounded theory, Bank Sepah, qualitative analysis.,
Abstract :
Open banking, as one of the key pillars of digital transformation in the banking system, can enhance the relationships of banks with customers and other stakeholders. This approach transforms banks from mere financial service providers into platforms for broad and open innovation, aiming to create transparency, innovation, and competition in the delivery of banking services. The purpose of this research is to provide an open banking model with a data-driven approach in Bank Sepah. The present study is a qualitative research based on grounded theory, conducted to identify the key factors and components for implementing open banking. The participant population included academic and banking experts in the fields of banking and economics, who were selected non-randomly and purposively using the snowball sampling method. The research community comprised academic and banking experts, 14 of whom were selected non-randomly and purposively using the snowball sampling method. Data were collected through semi-structured interviews and analyzed using open and axial coding methods to extract the conceptual structure of the open banking model. This research was conducted in the year 1403, and its tool is the MAXQDA software, which was used for data analysis with qualitative and mixed methods. The findings indicated that success in implementing open banking requires coordination among infrastructure and technology, management and leadership, training and personnel, experience and research, customers and market, finance and profitability, limitations and risks, and operational and managerial policies. These factors provide an operational framework for designing and implementing open banking and facilitate decision-making and strategic planning at Sepah Bank.
منابع
آگوشی، کاظم و نجفی، حسین. ( ۱۳۹۸)، بررسی مدل هوشمندی کسب و کار جهت پیاده سازی رویکرد مدیریت مبتنی بر مشتری (مطالعه موردی: بانک پارسیان)، دومین کنفرانس ملی تحقیقات بنیادین در مدیریت و حسابداری، تهران-دانشگاه شهید بهشتی -دانشکده مدیریت و حسابداری، دبیرخانه دائمی کنفرانس.
خسروپور، حسین ، الیاسی، مهدی ، قاضی نوری، سید سروش و تقوا، محمدرضا . (1403). چارچوب حکمرانی تحول دیجیتال برای بانکداری باز در بانک‌های تجاری ایران. فصلنامه علمی پژوهشی توسعه کارآفرینی, 17(2), 23-55.
صراف، فاطمه، و یزدانی، محمد. (1401). شناسایی عوامل مؤثر بر بانکداری باز. شباک، 8(2 (پیاپی 65) )، 21-36.
یداللهی، م.، گروسی مختارزاده، ن.، & جعفرنژاد، ا. (1404). مدل پویایی توانمندی‌های میان‌داری شرکت‌های بزرگ در گذر به بانکداری باز. فصلنامه مدیریت صنعتی، 17(1)، 131–162
طالاری، محمد، و آذربایجانی، مرضیه. (1399). طراحی و تبیین مدل راهبرد باز (مورد مطالعه: صنعت بانکداری ایران). اندیشه مدیریت راهبردی (اندیشه مدیریت)، 14(2 (پیاپی 28) )، 743-778.
اسفیدانی، محمدرحیم، کیماسی، مسعود، و اورعی، سیدحسین. (1399). ارائه چارچوب مدل کسب و کار بانک های تجاری با رویکرد بانکداری باز. مدیریت فردا، 19(65 )، 95-122.
نظرپور، محمدنقی، یوسفی، محمدرضا، و حقیقی، میثم. (1391). امکان سنجی اجرایی گواهی سپرده قابل معامله به عنوان ابزار عملیات بازار باز در نظام بانکداری بدون ربا. پژوهشهای اقتصادی ایران، 17(53)، 159-185.
لطیفی، زهرا. (1397). شناسایی و جانمایی مولفه های استراتژیک در مدل کسب و کار بانکداری باز، بیست و هشتمین همایش سالانه سیاست های پولی و ارزی :با موضوع: اصلاحات ساختاری برای ثبات مالی،تهران.
Akyildirim, E. (2025). Global perspectives on open banking: Regulatory impacts and market implications. Journal of Financial Regulation, 15(2), 123-145. https://doi.org/10.1016/j.jfr.2025.01.003
Alnemer, H.A. (2022).Determinants of digital banking adoption in the Kingdom of Saudi Arabia: a technology acceptance model approach”, Digital Business, Vol. 2 No. 2, 100037, doi: 10.1016/j.digbus.2022.100037.
Ahamad, S., Al-Jaifi, H. A. A., & Ehigiamusoe, K. U. (2023). Impact of intellectual capital on microfinance institutions’ efficiency: The moderating role of external governance. Journal of Knowledge Economy, 14(2), 691–713. doi:10.1007/s13132-022-00937-8.
Kodama, M. (2023). Management system for strategic innovation: building dynamic capabilities view of the firm. Routledge.
Pereira, G. de P., & Oliveira, M. (2024). Using dynamic capabilities to cope with digital transformation in traditional financial institutions. Journal of Strategic and International Studies, 17(2), 45–58. https://doi.org/10.1016/j.jsis.2024.04.003
Kodama, M. (2024). Dynamic capabilities and asset orchestration, Knowledge and Process Management, 31(2), 101-127.
Al Sahaf, M., & Al Tahoo, L. (2021). Examining the key success factors for startups in the kingdom of Bahrain. International Journal of Business Ethics and Governance, 4(2), 9–49. DOI: 10.51325/ijbeg.v4i2.65
Badham, M., and Luoma-aho, V. (2023). Introduction to the handbook on digital corporate communication. In Handbook on digital corporate communication (pp. 1-16). Edward Elgar Publishing. DOI: 10.4337/9781802201963.00009
Bala, M. (2017). Digital Transformation: Review of Concept, Digital Framework, and Challenges. In V. P. Gupta & D. Bansal (Eds.). Theoretical and Empirical Development in Management and IT (1st ed., pp. 133-152). Swaranjali Publication. https://ssrn.com/abstract=3555282
Gilli, K., Nippa, M., & Knappstein, M. (2023). Leadership competencies for digital transformation: An exploratory content analysis of job advertisements. German Journal of Human Resource Management, 37(1), 50-75. DOI: 10.1177/23970022221087252
Kaulu, B., Kaulu, G. and Chilongo, P. (2024).Factors influencing customers’ intention to adopt e-banking: a TAM and cybercrime perspective using structural equation modelling. Journal of Money and Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JMB-01-2024-0007
Mattila, J. (2022). Governance of digital transformation: As observed in two cases of military transformations. ECMLG, 18(1), 300-309. DOI: 10.34190/ecmlg.18.1.705
Tran, P., Le, T., & Phan, N. (2023). Digital transformation of the banking industry in developing countries. International Journal of Professional Business Review, 8, 1-24.
Jafari Zarmehri, M., Hosseinzadeh, A., & Jannesar Ahmadi, H. (2024). Designing an Open Banking Model by Using the Grounded Theory Approach in Bank Saderat. Journal of System Management, 10(2), 123–143.
Polasik, M., Huterska, A., Iftikhar, R. and Mikula, Š., (2020). The impact of Payment Services Directive 2 on the PayTech sector development in Europe. Journal of Economic Behavior & Organization, 178, pp.385-401.
Polatoglu, V.N., Ekin, S. (2020). An empirical investigation of the Turkish consumer acceplace of internet banking services. Inremational Journal of Bank Marketing, 19(4): 156-165 14. Retrieved from hulp://www.el.ir/simplelist/8236aspx.
Kellezi, D., Boegelund, C. and Meng, W., (2021). Securing Open Banking with Model‐View‐Controller Architecture and OWASP. Wireless communications and mobile computing, 2021(1), p.8028073.
Dhieb, N., Ghazzai, H., Besbes, H. and Massoud, Y., (2020). A secure ai-driven architecture for automated insurance systems: Fraud detection and risk measurement. IEEE Access, 8, pp.58546-58558.
Iman, N., Nugroho, S.S., Junarsin, E. and Pelawi, R.Y. (2023). Is technology truly improving the customer experience? Analysing the intention to use open banking in Indonesia. International Journal of Bank Marketing, Vol. 41 No. 7, pp. 1521-1549
Zhao, Q Tsai P.H. and Wang, J.L. 2019 Improving financial service innovation strategies for enhancing china’s banking industry competitive advantage during the fintech revolution: A Hybrid MCDM model. Sustainability, 11(5), p.1419.
Botacin, M., Aghakhani, H., Ortolani, S., Kruegel, C., Vigna, G., Oliveira, D., Geus, P.L.D. and Grégio, A., (2021). One size does not fit all: A longitudinal analysis of brazilian financial malware. ACM Transactions on Privacy and Security (TOPS), 24(2), pp.1-31.
Yildirim, A.C. and Erdil, E. (2023).The effect of Covid-19 on digital banking explored under business model approach. Qualitative Research in Financial Markets, Vol. 16 No. 1, pp. 87-107, doi: 10.1108/QRFM-08-2021-0142.
Zhang, J., Shan, J. and Wang, S. (2013), "Location strategies of multinational banking under risk and asymmetric information", Nankai Business Review International, Vol. 4 No. 2, pp. 130-146. https://doi.org/10.1108/20408741311323335