M.M.Gorzin
P.Saeedi
S.M.R.Hosseini
Z.Fallah
Abstract
Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, e
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M.M.Gorzin
P.Saeedi
S.M.R.Hosseini
Z.Fallah
Abstract
Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of the fastest developing sectors in the tourism industry. The purpose of the current research was to provide a model of sports tourism development with an emphasis on entrepreneurial marketing in the northern provinces of Iran. The current research is applied in terms of purpose and descriptive-correlation based on the method. In the first step, the factors affecting the development of sports tourism were identified with an emphasis on entrepreneurial marketing through interviews with 11 academic experts. The output of this step was 31 components in 7 dimensions format. Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with Micmac analysis, which was analyzed using Excel software. The results showed that the dimension of value creation is at the first level and the dimensions (progressiveness, focus on innovation, opportunity-oriented, customer orientation, leveraging resources) are at the second level, and the dimension of risk management is at the third level, and the dimension of value creation is in the dependent cluster, dimensions ( Being a leader, focusing on innovation, opportunity-oriented, customer orientation, leveraging resources) are placed in the connected cluster and risk management dimension in the independent cluster.
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