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      • Open Access Article

        1 - Compilation of the green human resources management development system in Iran's social security organization
        korosh Shafei saeid bagher salimi Hossein Ganji Nia
        Context: The green management approach is based on attention to sustainable development and, as a result, sustainability with social approaches and economic incentives, the health and safety of the employee community, as well as the publication of the desired public ima More
        Context: The green management approach is based on attention to sustainable development and, as a result, sustainability with social approaches and economic incentives, the health and safety of the employee community, as well as the publication of the desired public image of the organization in a long-term time horizon. Purpose: This thesis is to develop the green human resource management development system in the country's social security organization, with an analytical approach and categorize the components and identify the factors, which in terms of purpose, is a type of applied and survey research. Methodology: The present research, after analyzing the records, using the qualitative method and in-depth interviews on 10 managers of the country's social security organization, using the purposeful sampling method and theoretical sampling, reached theoretical saturation, and then the information obtained It has been made using the method of analysis of the examined theme and the paradigm model. Findings: The findings of the research showed that the identification of development factors in the management of green resources among the country's social security workers. Conclusion: The studies conducted based on the development system of green human resources management show the existence of development factors in the system, and these factors show the efficiency of the correct development of the green management development system in the country's organizational system. Manuscript profile
      • Open Access Article

        2 - Investigating the effect of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
        Taghi mohamadi Reza abdollahzade صابر قرباني siamak kazemzadeh
        Purpose :. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees of Sepeh Bank in the northwest of the country. Methodology: This research was applied in t More
        Purpose :. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees of Sepeh Bank in the northwest of the country. Methodology: This research was applied in terms of purpose and descriptive survey in terms of method. The statistical population of the research was 160 employees of Sepeh Bank branches in Selmas and Khoi. The sample size is 113 people using Morgan table and simple random sampling method. The research tools are internal marketing standard questionnaires (Mooney and Forman; 1995), Safari et al.'s ethical marketing questionnaire (2016) and Andrey's standard human resource management performance questionnaire. Oh you. It was Deval (2004). Structural equation method and PLS and SPSS19 software were used to test the research hypotheses Findings: Data analysis showed that the performance of human resources management has an effect on internal marketing with the mediating role of ethical marketing. The performance of human resources management has a positive and meaningful effect on ethical marketing. Ethical marketing has a positive and significant effect on internal marketing. The performance of human resources management has a positive and significant effect on internal marketing. Conclusion: Improving the quality of the organization's human resources performance can lead to gaining a competitive advantage and improving the organization's performance. Improving the performance quality of human resources and bank employees is dependent on their satisfaction as internal customers of the organization, and bank management can direct the skills, attitudes and behavior of employees towards the bank's goals through internal marketing. Manuscript profile
      • Open Access Article

        3 - Compilation of green human resource management development system in Iran's social security organization
        Koroush Shafeie Degesara saeed baghersalimi Hossein Ganji Nia
        Kourosh Shafei Degesara Saeid Baghersalimi Hossein Ganjinia Abstract Background: The approach of green management comes from paying attention to sustainable development and, as a result, sustainability with social approaches and economic motivations, the he More
        Kourosh Shafei Degesara Saeid Baghersalimi Hossein Ganjinia Abstract Background: The approach of green management comes from paying attention to sustainable development and, as a result, sustainability with social approaches and economic motivations, the health and safety of the employee community, as well as the publication of the desired public image of the organization in the long-term time horizon. Purpose: This research was to compile the development system of green human resource management in the country's social security organization, with an analytical approach and classification of components and recognition of factors, which in terms of methodology is the type of applied and survey research. Methodology: After analyzing the records, the present study reached theoretical saturation from the qualitative method and in-depth interviews on 10 managers of the country's social security organization using the targeted sampling method and theoretical sampling, and then the information obtained using the method The analysis of the investigated theme and the paradigm model have been made. Findings: The findings of the research showed that the identification of development factors in the management of green resources in the country's social security staff includes green training and development, green recruitment and recruitment, green maintenance and green employment. Conclusion: The investigations carried out based on the green human resources management development system show the existence of development factors in the system, which shows the effectiveness of the correct formulation of the green management development system in the country's organizational system. Manuscript profile
      • Open Access Article

        4 - Investigating of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
        تقی  محمدی saber ghorbani Reza abdollahzade siamak kazemzadeh
        Taghi Mohammadi Saber Ghorbani Reza Abdulzadeh Siamak Kazemzadeh Abstract Purpose:. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees More
        Taghi Mohammadi Saber Ghorbani Reza Abdulzadeh Siamak Kazemzadeh Abstract Purpose:. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees of Sepeh Bank in the northwest of the country. Methodology: This research was applied in terms of purpose and descriptive survey in terms of method. The statistical population of the research was 160 employees of Sepeh Bank branches in Selmas and Khoi. The sample size is 113 people using Morgan table and simple random sampling method. The research tools are internal marketing standard questionnaires (Mooney and Forman; 1995), Safari et al.'s ethical marketing questionnaire (2016) and Andrey's standard human resource management performance questionnaire. Oh you. It was Deval (2004). Structural equation method and PLS and SPSS19 software were used to test the research hypotheses Findings: Data analysis showed that the performance of human resources management has an effect on internal marketing with the mediating role of ethical marketing. The performance of human resources management has a positive and meaningful effect on ethical marketing. Ethical marketing has a positive and significant effect on internal marketing. The performance of human resources management has a positive and significant effect on internal marketing. Conclusion: Improving the quality of the organization's human resources performance can lead to gaining a competitive advantage and improving the organization's performance. Improving the performance quality of human resources and bank employees is dependent on their satisfaction as internal customers of the organization, and bank management can direct the skills, attitudes and behavior of employees towards the bank's goals through internal marketing. Manuscript profile